CorpComm

Website Redesign and Analytics

A mission-driven organization needed to replace an aging website that failed accessibility standards and provided poor user experience.

Website Redesign and Analytics

The Challenge

The existing site was not mobile-responsive, had accessibility barriers, lacked clear navigation, and provided no analytics to understand user behavior or improve performance.

Our Approach

We conducted user research and content audit, redesigned information architecture, implemented accessible design system, and established analytics and optimization workflows.

The Solution

Delivered modern, accessible website with improved UX, clear content hierarchy, analytics implementation, and training to support ongoing content management and optimization.

Key Deliverables

User research and stakeholder interviews
Information architecture and site map
Accessible, responsive design system
Modern web development on flexible CMS platform
Web analytics setup and custom dashboards
Content migration and optimization
Staff training and documentation
Ongoing optimization and support plan

Results & Outcomes

Significant improvement in accessibility and mobile experience
Better user satisfaction and task completion
Data-driven insights enabling continuous optimization
Improved search engine visibility and organic traffic
Empowered internal team to manage and improve content

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