CorpComm

Mission Communications Modernization

A large federal agency needed to modernize its communications approach to better reach diverse stakeholder groups and improve program awareness.

Mission Communications Modernization

The Challenge

The organization's communications were fragmented across divisions, lacked consistent messaging, and relied heavily on outdated channels. Stakeholders reported confusion about programs and services.

Our Approach

We conducted a comprehensive stakeholder analysis, developed a unified messaging architecture, established new digital channels, and created governance structures for sustained improvement.

The Solution

Delivered integrated communications strategy, new digital properties, content calendars, staff training, and measurement frameworks to support ongoing optimization.

Key Deliverables

Stakeholder mapping and audience personas
Messaging architecture and brand voice guidelines
Multi-channel communications strategy
New website and email marketing platform
Content governance framework and editorial calendar
Staff training and change management support
Performance dashboard and KPI tracking

Results & Outcomes

Improved clarity and consistency across all communications
Stronger stakeholder understanding of programs and services
Better internal alignment and communications discipline
Data-driven insights enabling continuous improvement
Increased digital engagement and reduced information requests

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